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Inbound marketing is customer focussed. It is about understanding your customers and serving those customers with value content so as to attract, convert, close and delight.

A SERP is a Search Engine Results Page. When you type in a search query the results you get back from the search engine is called a SERP. The 10 blue links are the organic search result links that appear on the SERP. An organic link is a link that is not paid for (Pay per click ad), does not appear in an info block, nor a Google+ block.

This post discusses how the landscape of the 10 blue links is changing.

I recently attended a webinar on Google's latest release Expanded Text Ads (ETA). The webinar was facilitated by an exceptional PPC company Wordstream. This post discusses the most important aspects of that webinar and what it means for your PPC account.

The N.S.A.M.C.W.A.D.L.P principle....

Oli Gardner of Unbounce says that you could be wasting 98% of your PPC (pay per click) ad spend by not using a landing page.

Oli talks about the two pillars of a successful campaign:

A question commonly raised by clients is one of Drupal maintenance, oftentimes along the lines of ...’why does maintenance need to be done?’ The question invariably has its root in lack of understanding as to what Drupal is in the context of the real issue of internet security.

Drupal is mature and robust content management software used to make exceptional digital experiences. Many of the websites and applications we use today are powered by Drupal. Standard to Drupal are easy content authoring, reliability and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Drupal is a free open source project.